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Joe Cornell Entertainment

29623 Northwestern Hwy
# 2
Southfield, MI 48034

Steve Jasgur and Rebecca Schlussel

Who was your first customer and where did you find them?
When Becca and I took the reigns of the company, our first customers were repeat or existing.

Where did you find your first employee?
Close to home. Our mother was instantaneously placed on the payroll. Her duties included payables and receivables, event preparation (paperwork), and employer motivation (she was always proud of her kids). Although our father didn't draw a check, he too went out of his way to provide business advice, and late night meals for our late night party teams. My father, at the time the owner of Detroit Popcorn Company (now deceased), was instrumental in structuring the purchase of the business from its previous owner.

Have you promoted an intern to employee status, and if so how many times have you done it?
While we have very infrequently utilized interns, we have absolutely promoted virtually our entire key roster of entertainers from the "entry" rank and file of our company.

Where have you turned to find capital to grow your company and which institutions have provided it?
We have never tapped an outside institution for capital. The company has always had an incredible cash flow, with monies on deposit to provide for growth.

What advice would you give to someone who was thinking about opening a business here?
In our business arena (social events), we suggest offering your product or service, at the onset, at little to no cost to some clients in an effort to gain visibility and recognition. Customers are most comfortable working with people they have seen personally. Also, let's face it, in business everyone has a website, a social networking platform, and access to digital information 24/7. However, most businesses don't have the time, resources, knowledge, or – patience - to commit a coordinated effort to utilizing these tools. To succeed, today, I feel a business must craft and implement a multi-platform marketing effort inclusive of good old fashioned belly-to-belly contact with customers. If you can't do it yourself – outsource it, it will benefit you tremendously.

What could local leaders do to help attract and retain more entrepreneurial young people to Metro Detroit?
Keep the movie tax credits and absolutely expand it to include Internet, radio and television commercials, as well.

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