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18295 James Couzens Highway
Detroit, MI 48235

Douglas B Sewell

Who was your first customer and where did you find them?
Our First customer was an old sea captain with an amputated leg. His wife contacted my father, Frank B. Sewell, inventor and shared her husband had phantom pains were his leg was amputated and couldn't sleep through the night. She used the oil on her husband and it was the first time he could sleep through the night.

Where did you find your first employee?
First Employees were all family members

Where have you turned to find capital to grow your company and which institutions have provided it?
Paniexx is financed by family. We are in the process of applying for micro loans to finance the growth of our business. 2009, gross revenue was approx $100,000.

What educational, entrepreneurial or business development programs, if any, have you taken advantage of?
I hold a Bachelor's degree from the University of Detroit and bring a plethora of solid business and entrepreneurial experience to the table. Prior to resigning from the Detroit Regional Chamber of Commerce as Sr. Director of Membership and returning to the family business, I owned and operated two successful businesses in Detroit. I had the opportunity to be the first retail store in the Renaissance Center in 1977. I have participated in several development programs including; Leadership Detroit, Center for Creative Leadership, Dale Carnegie Effective Speaking and Human Relations and Advanced Management and Problem Solving.

What can local leaders do to help attract and retain more entrepreneurial young people to Detroit?
Exposing young people to a database of non-traditional business opportunities that exist in the marketplace, hosting semi-annual non-traditional trade shows and reinvesting in programs like Junior Achievement. Local leaders have to activate the minds of young people by providing outlets that allow them to think beyond what products and services are traditional in the marketplace.

What are some of the advantages to doing business here?
It's an exciting time as Detroit is reinventing itself and creating a new identity. I think what you see now is a gradual movement back to Detroit. Recently, Quicken Loans relocated its workforce to Detroit, the potential of a new stadium downtown and expanded entertainment district, luxury housing developments in progress and a new transportation system. These projects create ongoing opportunities for entrepreneurs to create successful new businesses.

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