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330 E Liberty St
Ann Arbor, MI 48104

David Goldschmidt

What educational, entrepreneurial or business development programs, if any, have you taken advantage of?
We have been tenants of Ann Arbor SPARK since 2Q09, and have leveraged Entrepreneur Boot Camp and many of SPARK's Business Accelerator programs and Regional Incubator Network events.

Who was your first customer and where did you find them?
We are launching in the automotive vertical and are targeting automotive OEMs and dealerships.

Where did you find your first employee?
The founders are former coworkers.

Have you promoted an intern to employee status, and if so how many times have you done it?
No interns.

Where have you turned to find capital to grow your company and which institutions have provided it?
The Ann Arbor Micro Loan Fund has provided critical working capital. We are currently seeking to connect with potential investors for a seed round of equity funding.

What are some of the advantages to doing business here?
The University of Michigan's connection to the research community, good infrastructure and a well-educated workforce.

Name an idea, policy or mindset from elsewhere that you would like to see this region adopt?
There has been a lot of talk about Boulder's entrepreneurial ecosystem, and I have some direct experience with it. The supportive, collaborative culture that college town now enjoys did not happen overnight, and Ann Arbor is on a great trajectory, helping ensure that more startups start and flourish here. That said, our region should offer a mentorship-driven, seed stage investment program like Boulder's TechStars or Chicago's new Excelerate. And, to enhance the ability for entrepreneurs and investors to connect, holding Open Angel Forum events (already in Boulder and seven other locations) provides entrepreneurs with access to angel investors, and also inspires high net worth individuals to become angels.

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