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Clarity Quest Marketing

306 S Main St
Suite LLA
Ann Arbor, MI 48104

Chris Slocumb

What educational, entrepreneurial or business development programs, if any, have you taken advantage of?
I am on online course and webinar junkie. I find some of Business.com's and MarketingSherpa's webinars very interesting. On the internet marketing side, I like SEOMoz.com.

Who was your first customer and where did you find them?
Our first big customer was Kurve Technology - a medical startup in Seattle. Their CEO had recruited me into another firm and when he found out I had started an agency, he hired us.

Where did you find your first employee?
We worked together at a startup in Seattle. I like know quantities.

Have you promoted an intern to employee status, and if so how many times have you done it?
We have had three interns and I really wanted to hire the last one because she was amazing, but it was 2009 and the economic bottom had just fallen out, so to speak. Our first intern is going to grad school and continues to work on projects with us as her schedule allows.

Where have you turned to find capital to grow your company and which institutions have provided it?
Marketing agencies fortunately have very little capital needs - it's just computers and brainpower. An AMEX credit card account is all we have needed. I've been really lucky that the agency has been cash flow positive since day one and even though tough years.

Name an idea, policy or mindset from elsewhere that you would like to see this region adopt?
The risk-taking mindset of the West Coast. I was surprised when I moved to Michigan from Seattle how risk-adverse companies were.

What is one thing Michigan does better or has going for it that other more successful regional economies don't?
I know it's cliche that people in the Midwest are "just so nice" but it's really true. Even competitors will have lunch with you. You don't get that on the coasts. The collaboration leads to great idea exchanges and mentoring.

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