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440 Burroughs St
Detroit, MI 48202

Jimmy Kicks


James Smith Moore

James Smith Moore is the founder of Jimmy Kicks, a custom show company based in TechTown.

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Jimmy Kicks was founded in 2008 by a young entrepreneur and sneaker head, James Smith Moore. This Detroit native had a love for exclusivity and non-mainstream fashion. He was tired of going out to parties, clubs and social gatherings only to find that everyone had on the same sneakers that he purchased in hopes of standing out from the crowd. It then struck him- The world needs a sneaker line that is based on exclusiveness unlike the larger footwear companies that produced for the masses. He also noticed the growing trend of designing sneakers online. Along came the creation of Jimmy Kicks. James put both of these ideas together to create a website that would allow people to submit sneaker designs, vote on their favorite sneaker, and then purchase the most popular design in limited runs of 250-500 pairs per sneaker design.

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