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Troy, MI 48098



Marketing investment moves growth needle for iDashboards

IDashboards grew an average of nearly 20 percent over each of the last four years. It now has a marketing budget of more than $2 million today, which isn't bad for a boot-strapped firm that built itself up to make a significant-yet-strategic gamble.

"That's the difference between a boot-strapped firm and venture-funded firm," says Shadan Malik, president & CEO of iDashboards. "Venture-funded firms have millions to spend right away."

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iDashboards is a user-friendly and cost-effective enterprise dashboard software solution that provides an alternative to complex and expensive business intelligence software. It is based in Troy.

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