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Styleshack evolves into e-commerce/online content play

Styleshack got its start with the idea of helping local shops expand their business by helping them build out their online presence. The downtown Detroit-based startup has grown beyond that in its first year.

Styleshack started providing online content last year, primarily focused on telling stories about the fashion industry. It resonated with Styleshack's clientele.

"They really enjoyed and connected with the content, so we're an e-commerce, online content play," says Rachel Schostak, founder of Styleshack.

Schostak graduated from the Bizdom accelerator last year with the idea of building out e-commerce platforms for boutique stores and improving their online presence. Schostak learned that writing about fashion also enabled her company to help cross-promote the products in the stores of her company’s clients.

"It all has to connect with style," Schostak says. "For example, I just covered Fashion Week in New York."

Styleshack currently has 120 clients and its list of clientele is growing. Those companies are in metro Detroit, Chicago, New York, and Las Vegas. Schostak is looking to continue growing that list and expand into other parts of fashion and retail, such as menswear.

Source: Rachel Schostak, founder of Styleshack
Writer: Jon Zemke
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Related Company

  • Styleshack
    1528 Woodward Ave
    Detroit, MI 48226 Website
    Styleshack connects neighborhood boutiques, specialty stores and unique e-tailers with local customers by providing customizable websites for these retailers. It is based in downtown Detroit.