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Red Panda starts selling next generation of digital guitar pedals

Red Panda's claim to fame is building the next generation of guitar pedal that relies on digital technology. After this year it's going to have several claims to fame as the Midtown-based startup releases a new line of products.

Guitar pedals normally utilize analog technology. Red Panda started selling digital guitar pedals four years ago as a way of bringing the technology into the 21st century. They sold well, enabling the company's owner to quit his day job as an electrical engineer and focus on growing Red Panda.

"We have a couple more in the works," says Curt Malouin, owner of Red Panda. "This year we will release 2-3 more products."

One of Red Panda's most recent product releases is the Raster, guitar pedal with a digital delay with a pitch shifter integrated into the feedback loop. The company's website describes the Raster as delivering "a wide range of sounds including harmonized delays, reverse delays, chorus, arpeggios, infinite descents, chaotic self-oscillation, and continuously evolving soundscapes."

Red Panda's guitar pedals are built in the company’s recently expanded space in the Green Garage by a staff of four people. Growing demand for the guitar pedals has prompted Red Panda to add a new hire over the last year and fill out its 600 square feet of space.

"It's getting a little more crowded in there now," Malouin says.

Red Panda has been profitable over the last year after clocking consistently strong sales growth of 60 percent. It sells its guitar pedals directly to retailers in North America, but recently moved to selling to distributors in Europe. The company is looking to increase sales by beefing up both sales channels in 2016.

"We're expanding production and adding new dealers," Malouin says.

Source: Curt Malouin, owner of Red Panda
Writer: Jon Zemke
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Related Company

  • Red Panda
    4444 Second St
    Detroit, MI 48201 Website
    Red Panda builds DSP-based guitar pedals. It is based in the Green Garage in Detroit.