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Professional Pours capitalizes on beer/wine sampling in grocery stores

Every job created isn't equal. Some pay more, others require certain skills, some are full-time and others are not quite that. Professional Pours has been creating a lot of the latter sort of jobs lately.

The Oak Park-based business provides staff for the wine/beer tasting tables now found in grocery stores. The company provides the staffers with background information on the product and others like it. They work as independent contractors a few hours a week, making $15-$18 per hour.

"This is a great part-time gig for parents, retirees, and students," says Sharlan Douglas, marketing director & co-owner of Professional Pours.

The company was founded four years ago about the same time the state legislature changed the law allowing for free beer, wine and liquor sampling in off-premise (package) establishments. It started out doing these offerings in Kroger stores on weekends between 1-4 p.m. Professional Pours did 900 events in 2012. That went up to 1,100 events last year, and it’s now on track to do 1,400 events.

"Now we're seeing more events on Thursday evening or Friday afternoon," Douglas says.

A vast majority of those are in Kroger, which Douglas points out has been leading the way in pushing the law change and leveraging it to help drive up its sales of craft and high-end alcohol. That has meant more part-time hires. Professional Pours now has a staff of four co-owners and 60 independent contractors, which is six more 1099s than a year ago.

Douglas says the company finds most of its staff through Craigslist ads and referrals. She and her husband (also a co-owner) are active in local theater circles and have brought on a number of local actors to work these tables. She says they pay a higher wage for the part-time work because they need people who will serve as educators about the product and present it in the best light possible. So far the business model is catching on.

"Other retailers are doing this," Douglas says. "Kroger is expanding this into stores that hadn't done sampling before and providing more time for events."

Source: Sharlan Douglas, marketing director & co-owner of Professional Pours
Writer: Jon Zemke
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Related Company

  • Professional Pours
    Oak Park, MI Website
    Professional Pours is a third-party pouring company that helps engage beer and wine enthusiasts at grocery stores and events. It is based in Oak Park.