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Bizdom U's Jimmy Kicks begins selling first run of custom shoes

Jimmy Kicks, a boutique shoe company based in TechTown, plans to begin shipping its first run of shoes this week.

The nearly 1-year-old company makes unique sneakers for people who collect head-turning, often custom-made, shoes. They're commonly known as sneakerheads. These are the people who can describe the original Air Jordan from memory and will drop four figures or more for the right pair of sneakers. James Smith Moore plans to begin capturing part of this growing market with his new company, Jimmy Kicks.

"It's for the person who wants to limited edition shoes," Moore says. "It's for the person who wants to feel exclusive."

Jimmy Kicks will produce 250-500 shoes per style with a number for each sneaker. Moore, a 21-year-old Rosedale Park resident and Bizdom U graduate, hopes to expand his product offering to custom-made hoodies, hats and book bags. That should allow Moore to grow Jimmy Kicks' staff of four employees and two independent contractors to 10 people by this summer when the company begins to handle more product.

Source: James Smith Moore, CEO of Jimmy Kicks
Writer: Jon Zemke
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Related Company

  • Jimmy Kicks
    440 Burroughs St
    Detroit, MI 48202 Website
    Jimmy Kicks was founded in 2008 by a young entrepreneur and sneaker head, James Smith Moore. This Detroit native had a love for exclusivity and non-mainstream fashion. He was tired of going out to parties, clubs and social gatherings only to find ...

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