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Impact Everyday turns credit card points into sustainability projects

It's hard to find the silver lining in a major ecological disaster like last summer's BP oil spill in the Gulf of Mexico, but one candidate to flash a little glint of silver is Impact Everyday.

The University of Michigan student-led start-up was created by a handful of young people frustrated with the response to that disaster. Their vision is to channel the energy from that anger into something more positive.

"There is a groundswell of people who want to create change, just like there was a groundswell of outrage from the BP oil spill," says Adam Carver, founder of Impact Everyday.

The 1-year-old start-up has created a funding mechanism that aggregates consumer credit card reward points to finance local renewable energy projects. The idea is to make a difference through everyday activity.

Carver and his team of eight, all U-M graduate and undergrad students, have already won $10,000 in seed capital from a third-place finish in this year's Michigan Clean Energy Prize competition. The team plans to make a deep dive into the project this summer and have 50,000 cardholders helping to finance 5-10 visible alternative energy projects within the next year.

"We're hoping to have the credit card available by this fall," Carver says. "We're accepting proposals for renewable energy projects now."

Source: Adam Carver, founder of Impact Everyday
Writer: Jon Zemke

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  • Impact Everyday
    201 S. Division St
    TechArb Startup Accelerator, 4th Floor, Google Building
    Ann Arbor, MI 48109 Website
    Impact Everyday will channel your reward points or airline miles accrued on credit cards toward investing in clean energy projects, possibly a solar roof on an elementary school or wind turbines on a farm. Similar to a loan, the points provide the ...