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Detroit private equity firm makes big bet on coffee


Over the last few years, Huron Capital Partners, a downtown Detroit-based private equity firm that calls the Guardian Building home, has been investing a lot of money in coffee producers. The firm recently purchased Iowa-based U.S. Roasterie through one of its partners, bringing the total number of coffe companies it owns to five.

"There is a stable and growing demand for the product," says Matt Hare, principal of Huron Capital Partners. "The input costs were a fragment of the cost for the consumer."

The 16-year-old investment firm invested in Ronnoco Coffee in 2012. Since then it has made four more coffee company acquisitions. The U.S. Roasterie is the latest of those acquisitions, but probably won’t be the last as the firm eyes another purchase or two before the end of the year.

"U.S. Roasterie expands our product offering and gives us a redundant facility that gives us additional room for growth," Hare says.

Huron Capital Partners has grown steadily since its inception in 1999. It now employs 22 people after hiring three associates and analysts over the last year.

Source: Matt Hare, principal of Huron Capital Partners
Writer: Jon Zemke
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  • Huron Capital Partners
    500 Griswold St
    Suite 2700
    Detroit, MI 48226 Website
    Huron Capital is a leading private equity firm investing in lower middle-market companies. The firm has raised and manages over $600 million in equity through three private equity funds.