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Humax Corp launches app to take paying it forward into 21st Century

Wayne and Cheryl Baker have long believed in the concept of paying it forward. The Ann Arbor couple believe in it so deeply they launched Humax Corp, which specializes in creating social capital, more than 20 years ago.

They also created the Reciprocity Ring exercise in 2000, which helped push the practice of paying it forward to a broader scale. Today they are taking their concept into the 21st Century with the Give and Get mobile app.

"We have always wanted to," says Wayne Baker, chief scientist of Humax Corp. "There has always been a need for it. We just needed technology to catch up."

Wayne Baker is a professor of management and organization at the University of Michigan's Ross School of Business. Cheryl Baker, Humax Corp's CEO, is a research at U-M.

The Reciprocity Ring creates an environment where the practice of paying it forward fulfills personal and professional requests from strangers. So instead of people paying it forward to specific people for specific reasons, the Reciprocity Ring broadens the giving so users pay it forward to strangers because they want to do good. You can check out Wayne Baker's TED Talk about it here.

The Give and Get app takes those good deeds and the requests for them to the digital realm, helping groups people with the ease of using a mobile app. Humax Corp's team of four people (it recently hired two people) launched the app in a private beta in February and is testing it out with pilot groups of 40 to 100 people.

"The app can support much larger groups than that," Wayne Baker says.

The Bakers plan to keep working out bugs of the app and streamline its efficiency this spring and summer. A launch date for a public beta has not been set, but Wayne Baker expects that to happen before the end of this year.

Source: Wayne Baker, chief scientist of Humax Corp
Writer: Jon Zemke

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