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HookLogic hires 10 in Ann Arbor, plans to hire 10-15 more

HookLogic continues to fill out its new office space in downtown Ann Arbor.

The tech firm moved into the former home of Leopold Brothers Brewery on South Main Street a little more than a year ago. The facility now houses a staff of 45 employees and half a dozen interns. HookLogic has hired 10 people in Ann Arbor over the last year and plans to hire another 10-15 over the next six months. It currently has openings for five positions, including software engineers and business development professionals.

"We're filling them as fast as we can," says Jonathan Opdyke, CEO of HookLogic. "It's a matter of getting qualified applicants."

HookLogic specializes in creating web-based software that deals with the delivery, management and measurement of customer incentives and promotional messaging for companies. "We have greatly expanded our client base to include a number of e-commerce sites," Opdyke says.

One of its newest products is its Retail Search Exchange software. The platform targets web-savvy shoppers who know how to turn traditional online advertising into easily ignored white noise. Retail Search Exchange allows customers to advertise their products on retail site search engines in a Google AdWords fashion. Check out a video explaining it here.

The platform launched in February and has signed up seven retailers. Opdyke says another 15 retailers are in the pipeline to sign on for the technology.

"It's growing very, very fast," Opdyke says.

Source: Jonathan Opdyke, CEO of HookLogic
Writer: Jon Zemke
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  • HookLogic
    523 S Main St
    Ann Arbor, Michigan 48104 Website
    HookLogic partners with global retailers and online travel agencies to accelerate sales for product brands and hotels. Advertisers use the platform to reach in-market shoppers, drive traffic to products, and attribute resulting sales. Network ...