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GlobalAutoIndustry.com leverages new brand for more growth

GlobalAutoIndustry.com is angling to take advantage of a new, growing market by launching a new brand, GlobalBusinessProfessor.com.

"We have gone exclusively to online events," says Ron Hesse, chairman & CEO of GlobalAutoIndustry.com. "We decided we needed a new logo that goes beyond the auto industry."

GlobalAutoIndustry.com is a news and event resource for international business expertise. It launched in 1996 with a focus on the auto industry. It has evolved into providing online content and hosting events focused on growing auto-industry companies. Those resources are often used to educate people about not only the auto industry but other aspects of international business as well.

"GlobalAutoIndustry.com continues to flourish because the global auto industry around the world is flourishing," Hesse says. "More and more people need to be educated about it."

The Troy-based business has grown to 11 people and is looking to add a few interns. Hesse plans to add a few more people to his team later this year.

Source: Ron Hesse, chairman & CEO of GlobalAutoIndustry.com
Writer: Jon Zemke
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  • GlobalAutoIndustry
    101 West Big Beaver Road
    Suite 1400
    Troy, MI 48084 Website
    GlobalAutoIndustry.com connects the worldwide auto supplier industry with the resources to effectively do business globally. Through the web site, www.GlobalAutoIndustry.com, auto supplier executives can find insight, solutions and strategies focused ...