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Ghostly International leverages partnerships for growth

Ghostly International, the ambient music label, has taken advantage of its growth opportunities this year through a number of partnerships with other creative-based firms.

The Ann Arbor-based firm, it calls the Tech Brewery home, has hired one full-time employee and another part-timer over the last year. It currently has a staff of 11 employees across the company’s five divisions and in other cities, such as New York City and Los Angeles.

Driving the growth for the firm has been partnerships on a variety of projects. For instance, Ghostly International teamed up with Warby Parker to create a Ghostly International brand of sunglasses. You can check out a video about the partnership here.

Ghostly International is also partnering with Honeyslug Games to create the soundtrack for the Hohokum video game for PlayStation. The team at Honeyslug Games approached Ghostly International with a music playlist in mind for the video game and it turned out to be all Ghostly International songs.

"We will have an entire soundtrack for that surrounding the release," says Jeremy Peters, director of creative licensing & business affairs for Ghostly Songs, a division of Ghostly International. "They have been awesome to work with."

Ghostly International is also still releasing electronic music. It is release the new album for Tyco, Awake, this week. You can more information on the new album here, including its first single Spectre.

Source: Jeremy Peters, director of creative licensing & business affairs for Ghostly International
Writer: Jon Zemke
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Related Company

  • Ghostly International
    PO Box 7120
    Ann Arbor, Michigan 48107 Website
    Ghostly International is an art and media company focusing on music, design and the visual arts. It is based in Ann Arbor and was started by Sam Valenti IV while he attended the University of Michigan.

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