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First electric scooters roll off GenZe's Ann Arbor assembly line

Michigan is famous for putting the world on four wheels in the 20th Century. Now Ann Arbor is making its mark in the world of two wheel vehicles. The first electric scooters are rolling off Ann Arbor-based GenZe production lines this month. Although the first order is just a few scooters, the company expects to hit its production goal of 3,000 scooters by next year.

"We're going to ramp up pretty quickly," says Yesim Erez, head of marketing for GenZe.

GenZe makes an electric scooter and an electric bike. The GenZe 2.0 electric scooter aims to make urban commuting more convenient by combining smart design with new technology. For instance, the scooter can recharge by plugging into a normal outlet but is equipped with a touch pad control center in the handlebars and mobile app so users can monitor power levels and travel plans through GPS. It has enough cargo to carry small loads, like groceries, but is small enough to fit in an elevator.

Check out a video on it here.

"They have the built-in capacity for urban commuting," Erez says. "It can satisfy the urban commuters needs throughout the day."

GenZe plans to start retailing its electric scooters for $2,999. It's targeting markets in Portland, San Francisco and Michigan to start, but plans to expand in urban areas across North America over the next couple of years.

GenZe, formerly Mahindra GenZe, opened a tech center in Ann Arbor in 2014. It has since expanded that presence to include a manufacturing facility. It currently employs 36 people, including 10 new hires. The number of staff is expected to increase with sales over the next year.

"We have been hiring as we ramp up production," Erez says. "We plan to continue to build out our staff."

Source: Yesim Erez, head of marketing for GenZe
Writer: Jon Zemke
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Related Company

  • Mahindra GenZe
    1901 E. Ellsworth Road
    Ann Arbor, MI 48108 Website
    Mahindra GenZe is an India-based scooter company that is expanding its office in the Ann Arbor area.