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AdAdapted expands staff as it expands mobile app platform

Internet companies big and small have been struggling with how best to commercialize advertising on mobile devices. A new start-up based in Ann Arbor, AdAdapted, thinks it has an answer.

"Mobile advertising really isn't working for anyone," says Michael Pedersen, founder of AdAdapted.

The Tech Brewery-based start-up's software solves this problem with an advertising platform that allows advertisers to work with developers to strategically place ads in things like mobile video games. Think of it as an in-app product placement.

"We allow the developer to have more control where an ad will go," Pedersen says.

AdAdapted recently received financing from the Michigan Microloan Fund. Loan amounts from that fund aren't disclosed but are about five-figures in size on average. The 4-month-old start-up and its seven team members plan to use its loan to expand its product platform and prepare for the launch of its Beta version.

"The Beta should be done with in the next few weeks," Pedersen says. "We're also working on landing our first pilot."

Source: Michael Pedersen, founder of AdAdapted
Writer: Jon Zemke
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  • AdAdapted
    1327 Jones Dr
    Ann Arbor, MI 48104 Website
    AdAdapted is a software start-up that is working to integrate advertising into video games. It is based in Ann Arbor's Tech Brewery.