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Mort Crim Communications

20300 W. Twelve Mile Road
Suite 202
Southfield, MI 48076

Terry Oprea

What educational, entrepreneurial or business development programs, if any, have you taken advantage of?
I serve on the board of directors of the Detroit Regional Chamber, the Detroit Rescue Mission Ministries, and The Heat and Warmth Fund (THAW) so we believe that participating in community advancement is one of the most priceless forms of education possible. For that reason, Mort Crim Communications also serves 10 different community development and not for profit organizations including Focus: HOPE, Forgotten Harvest, Lighthouse of Oakland County, Detroit Economic Growth Corp and many others. In addition, Mort Crim Communications offers all employees no-cost continuing education and professional development programming offered by certified organizations.

Who was your first customer and where did you find them?
Our first major customer was Easter Seals of Michigan. Mort Crim Communications produced the 30-hour Easter Seal Telethon on Detroit’s NBC affiliate WDIV-TV4. Mort Crim Communications leadership previously worked with Easter Seals on a volunteer basis.

Where did you find your first employee?
After owner and officers, our first employee was an administrative assistant who formerly worked at WDIV.

Have you promoted an intern to employee status, and if so how many times have you done it?
We have done so on several occasions. We believe internships are one of the most productive and efficient points of entry into Mort Crim Communications. For example, a former Mort Crim Communications intern is now an accomplished multimedia producer, writer, and publicist for our firm, serving some of our Fortune 100 clients.

Where have you turned to find capital to grow your company and which institutions have provided it?
We have been disappointed in the availability of capital in the Michigan marketplace, especially post-2008. As a result (ironically), we have made our most significant financial arrangements with out of state firms.

What are some of the advantages to doing business here?
Detroit is the biggest small town in America, and provides a ready, interactive flow of quality relationships in business, government, education, economic development, and community. The business community in particular is fairly tight knit, with positive, aggressive organizations like the Detroit Regional Chamber, Business Leaders for Michigan, Automation Alley, and the American Society of Employers, to name a few. The business tax situation is finally moving into the mainstream nationally, but with much more work to be done in that area. As a place to live, work, and play, the region is outstanding. From an employee perspective, most employees who work in southeast Michigan stay in southeast Michigan, which creates strong workforce stability. Finally, the cost of living in the region is still relatively low, which creates strong value for the personal revenue employees and contractors receive from Mort Crim Communications.

If you could change one thing about this region, what would it be?
The region needs strong, integrated mass transit that is attractive to people, whether they have a car or not. Unlike elsewhere in America, mass transit in the Detroit region is used primarily by people who have no access to transportation, which means they don't have a choice. To be sure, that's an important role for mass transit - but it can't be the only role. Detroit needs top end mass transit that motivates large numbers of people who have other transportation options to use it because it is the best, most attractive choice.

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