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Robert Axtman

What educational, entrepreneurial or business development programs, if any, have you taken advantage of?
We have gained a lot of experience from European Union projects.

Who was your first customer and where did you find them?
JOT Automation in Finland.

Where did you find your first employee?
It was an intern from a university.

Have you promoted an intern to employee status, and if so how many times have you done it?
Yes, five times.

Where have you turned to find capital to grow your company and which institutions have provided it?
Tekes, JOT Automation and private investors have provided our seed capital.

What advice would you give to someone who was thinking about opening a business here?
Completely research your core target market(s), evaluate your competitors in those markets, prepare to know your product differentiators and advantages, focus on high probability wins for reference, create and deploy a high profile awareness campaign (marketing) addressing your target market(s), establish a overall business strategy that includes long and short-term goals both achievable and challenging.

What do you see in Metro Detroit that other people who live outside the area don't?
Metro Detroit provides a spectrum of experience and innovation through its foundations of academia excellence, engineering leadership and manufacturing versatility.

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