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ICON Interactive

(734) 786-9556
220 Felch St
Ann Arbor, MI 48103

Rob Cleveland

What educational, entrepreneurial or business development programs, if any, have you taken advantage of?
None really. My business education has occurred largely through trial and error, more of the latter.

Who was your first customer and where did you find them?
Siemens Automotive. I had a prior working relationship with the company.

Where did you find your first employee?
A referral from someone I knew.

Have you promoted an intern to employee status, and if so how many times have you done it?
Not an intern but many entry level people have been promoted to higher positions over the years.

Where have you turned to find capital to grow your company and which institutions have provided it?
We have had a long standing lending relationship with Comerica Bank stretching back almost a decade.

What advice would you give to someone who was thinking about opening a business here?
Ann Arbor, and the greater state of Michigan have a quality of life that few people recognize. Embrace it, and make it a part of how you live and how the people who work with you live.

What do you see in Metro Detroit that other people who live outside the area don't?
There is a real toughness in this corner of the world. People think that the bare-knuckle boxing happens on Wall Street or Silicon Valley but chances are good they haven't worked in Detroit. Here we have real determination, people who won't quit no matter the obstacle.

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