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Founders

Company

Amplifinity

912 N Main St
Suite 100
Ann Arbor, MI 48104

Richard Beedon

Who was your first customer and where did you find them?
American Laser Skincare and the CTO from my last company was working there and recommended us – it was a perfect fit. Their CEO is passionate about finding ways to systematically generate more advocacy. We created a customized program to generate more referrals and we have been wildly successful.

Where did you find your first employee?
John Behrman and he was a local entrepreneur.

Have you promoted an intern to employee status, and if so how many times have you done it?
Yes, we promoted our first intern to employee status. He was a University of Michigan BBA student, who was an analytics intern for us. He is still in our employ.

Where have you turned to find capital to grow your company and which institutions have provided it?
We were going to go to the coast but found a great local venture company – Early Stage Partners out of Cleveland. We really like the people and we like how they work with start-ups.

What are some of the advantages to doing business here?
Operating a tech company is much more inexpensive here that on either coast.

If you could change one thing about this region, what would it be?
More experienced people in the early stage, scalable enterprise software field.

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