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Quell Group

2075 W Big Beaver Road
Troy, MI 48084

Mike Niederquell

What educational, entrepreneurial or business development programs, if any, have you taken advantage of?
We attend regional business events through the Greater Detroit Regional Chamber, the Public Relations Society of America and other affiliated and special interest groups. We stay on top of the changing communication and marketing industry through events like Future Midwest, #140 Conf–Detroit, conferences, bloggers and other digital influencers.

Who was your first customer and where did you find them?
Chevrolet. A service provider to Chevrolet referred us and made the introduction.

Where did you find your first employee?
Through previous work relationships. We also hired fresh graduates from Michigan State's public relations program.

Have you promoted an intern to employee status, and if so how many times have you done it?
In our experience, students who have had multiple internships make excellent entry candidates. As a lean organization, we create entry-level opportunities and mentor these new professionals.

Where have you turned to find capital to grow your company and which institutions have provided it?
We are self-funded.

What is one thing Michigan does better or has going for it that other more successful regional economies don't?
Michigan's companies and residents tend to have very deep roots and strong, loyal ties. That's true of transplants here, too. Now, we've all survived an incredibly difficult downturn and volatile economy and, together, we'll leverage a growing spirit of cooperation so that we fully utilize the unique resources in our backyard, namely:
• An unmatched university system
• Proximity to an unparalleled logistics infrastructure
• An open international border
• The clean, fresh waters of the Great Lakes

Name an idea, policy or mindset from elsewhere that you would like to see this region adopt?
This region is unique and requires original thinking to solve its challenges. That's what you see going on in Detroit with repurposing available land and re-imagining what streets and urban areas can be. Plus, there is the influx of a quiet but very active creative class. That needs to continue. But some cities are experimenting with innovation clusters, which this region already has, and we should encourage. We're ahead of the curve on this trend. For Metro Detroit, the task is to connect these successes, these clusters, so that more people and businesses, the entrepreneurs out there, can develop supporting services or products.

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