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Assets International

24123 Greenfield Road
# 301
Southfield, MI 48075

Michael Zwick

What educational, entrepreneurial or business development programs, if any, have you taken advantage of?
I am a member of Entrepreneurs Organization, an international, peer-to-peer group of 7,000 entrepreneurs. The organization offers great educational speakers as well as monthly intensive roundtable meetings with fellow entrepreneurs.

Who was your first customer and where did you find them?
Our company's first customer actually predated our formation. My partner, Neal Duchin, located money for a friend. When the friend asked Neal how much he owed, the light bulb went on in Neal's head to start the business.

Where did you find your first employee?
Our first employee was a friend from the neighborhood.

Have you promoted an intern to employee status, and if so how many times have you done it?
We have not had any interns but we have promoted from within. We have promoted three secretaries, two to legal assistant and one to office manager.

Where have you turned to find capital to grow your company and which institutions have provided it?
We have never borrowed money to run our company. My partners and I started on a shoestring budget, each working from our existing homes or offices. Only when we made enough money did we get our own office space and invest in any infrastructure.

What advice would you give to someone who was thinking about opening a business here?
Take advantage of the tremendous resources that southeast Michigan has to offer. There are so many talented people looking for work, office space available at record low rental rates, etc.

What do you see in Metro Detroit that other people who live outside the area don't?
There is so much more to Detroit than the image of crime and urban decay. There are beautiful neighborhoods and suburbs, great parks and cultural institutions, and so much more.

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