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Founders

Company

CitrinGroup

280 N Old Woodward Ave
Suite 206
Birmingham, MI 48009

Jon Citrin

What educational, entrepreneurial or business development programs, if any, have you taken advantage of?
All employees and affiliates are encouraged to pursue continuous development. I participate in and teach many educational programs, including serving as an Adjunct Professor of Finance at Wayne State's School of Business Adminstration.

Who was your first customer and where did you find them?
First customers were a great couple named Gary and Kathy. We found them through proactive phone marketing as the firm was getting started. They are still clients and work closely with CitrinGroup regarding all financial matters. It is great to have clients grow with your business through each stage of their life.

Where did you find your first employee?
Our first employee came to us as a referral, as with most employees. In addition, we hire from Wayne State University and other local educational institutions. We also believe in fostering professional development and growth by promoting our interns and hires to encourage them to continue and grow along with the firm. One employee was hired (via referral) as an IT associate and, after five years, he now holds the position of Chief Operating Officer and runs the day-to-day operations of the organization.

Have you promoted an intern to employee status, and if so how many times have you done it?
Yes. CitrinGroup proudly hires interns from the community with hopes for training them to eventually become employees. In the past, this has included interns from several local institutions. Most recently, a recruit from Wayne State University was hired as an employee (in the position of Research Associate) after working for several months as an intern.

Where have you turned to find capital to grow your company and which institutions have provided it?
Capital has been provided solely by myself as founder and CEO. The business is wholy-owned by myself and has no debt.

It's often said that Metro Detroit and Michigan need to reinvent their economies to be competitive. Are we making those changes, and if so are we making enough of them or doing it fast enough?
Certainly, the initiatives already underway in Metro Detroit and Michigan are of the utmost importance. However, more still needs to be done to promote growth and attract professionals to our community. We have so much to offer as far as talent and drive. We simply need more initiatives, publicity, incentives and momentum.

Name an idea, policy or mindset from elsewhere that you would like to see this region adopt?
Greater incentives for entrepreneurs to start businesses in our communities. Though many exist, we are still losing people, along with their knowledge, talent and money to other states with more to offer in this regard. There is movement around this initiative to support entrepreneurs, but in my opinion, it is simply not enough. Michigan, unlike the rest of the country, has been in a recession for more than a few years. We have so many smart, driven citizens. Let's give them even more reasons to stay and start businesses to help our communities grow and thrive.



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