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Adrenaline Commerce

1327 Jones Dr
Ann Arbor, MI 48105

Joe Minock

What educational, entrepreneurial or business development programs, if any, have you taken advantage of?
My business education started in high school at the Pinckney Vocational Robotics program, where we were required to design, propose and build a industrial workcells for our second semester projects. Our teacher, Paul Blackford, was my best and toughest teacher and really pushed the process of doing things right. From there, I took advantage of the robotics and business programs at Washtenaw Community College, spent a trimester at Cleary College focusing on Business Administration, and finally was one of 20 entrepreneurs named to the first Product Realization and Technology Commercialization Program at U of M Dearborn where I earned a Certificate. The breadth of my education has come from mainstreet usa, my mentors, and the colleagues with whom I do business.

Who was your first customer and where did you find them?
Our first client for Adrenaline Commerce is A1 Engraving and Signs in Whitmore Lake. They are close friends and their project is ongoing. We are seeking our initial clients for DealSavant now.

Have you promoted an intern to employee status, and if so how many times have you done it?
I'm very happy to say that my Mom was my first intern at Adrenaline Commerce. After my parents moved back to Michigan from Arizona, Mom was having a hard time finding work so I asked if she would like to learn Social Media and Ecommerce. She jumped at the chance, and while I'm certainly biased, I believe she has done an awesome job of going from naïve intern to our first ecommerce practitioner. Mom's primary role now has her supporting our existing ecommerce clients in updating and optimizing their websites, she also oversees our books, which is a more familiar role from her past employment.

Where have you turned to find capital to grow your company and which institutions have provided it?
Adrenaline Commerce has been very fortunate to work with great clients, as such we have not been required to seek any financing, and given the current banking situation, we probably would have been laughed at. As it pertains to DealSavant, we're bootstrapping it in every sense of the word. If we are able to continue hitting our marks, we hope to position the company for investment within the next 6 months.

What could local leaders do to help attract and retain more entrepreneurial young people to Metro Detroit?
Good question. I'm certainly biased as to the value of staying in Michigan as I never left. However, I'd really like to see the digital community leaders become even more connected and synergistic. Through this, we can more easily broadcast the cost savings and benefits of starting technology companies in the region. Through that, we can create really cool jobs for young people to WANT to work at. Lets face it, we have a very talented pool of persons who are currently in school, graduating, or even unemployed, and as our businesses grow, we can and will put them to work. Sure, they're gonna need some training, but this is Michigan, we've got a near unlimited supply of really smart, hard working people.

If you could change one thing about this region, what would it be?
I would tell everyone that Detroit and the surrounding areas are not the abysmal places that are presented by the media. Ann Arbor has long been Michigan's diamond in the rough, and it is, but to that point, there is so much more in southeast Michigan. We have some of the best schools in the nation, a hungry work force, and a very competitive cost of living when you compare us to the coasts. Simple point, if you've got a startup of any kind, come here, you'll be glad you did.

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