| Follow Us: Facebook Twitter



Ohm Creative Group

323 E Fourth St
Royal Oak, MI 48067

Jesse Cory

What educational, entrepreneurial or business development programs, if any, have you taken advantage of?
I don't have a formal education background, but over the years my collective experience in the film, fashion, PR, television news and marketing industries have sculpted me into who I am as a person, mentor, entrepreneur and gallerist. I read a lot of books on both business and the arts. Over the years, I've received knowledge and wisdom from a few of my clients and mentors that run successful business, learning from the projects, successes and our collective mistakes.

Who was your first customer and where did you find them?
When we started Ohm Creative Group in 2006 we were working on video projects for bands and a few smaller businesses. Over breakfast at Toast in Ferndale, we submitted a proposal to a potential client to shoot and direct five marketing documentaries to post to YouTube and their website. After a hand shake we booked the job. A few days later we received a call from the client - they wanted to change the focus of the project and shoot a documentary about work they were doing with one of the new casinos in Detroit. The project lasted over 9 months with the budget extended from the original proposal. It was a home run for the agency. It helped us purchase office furniture, computers and equipment.

Where did you find your first employee?
After booking our first big project, we had to revamp our website to promote the company to new clients. I called a few friends I had worked with over the years and we designed and programmed a new website for Ohm. They were moonlighting from their day jobs, so they were still part-time. It would be another six months or so until we would hire our first full-time employee.

Have you promoted an intern to employee status, and if so how many times have you done it?
One of the partners at 323East had an aunt that worked at a restaurant and one of the guys there was looking for an internship in web development. He was attending his last semester at Baker in Clinton Township and needed an internship to complete his degree. We're not a company that uses interns to round out our staff but from time to time we take on someone that fits our culture and is interested in learning. I was setting up a new server and struggling to say the least when the intern quickly jumped in, performed magic and presto the server started working again. His knowledge, schooling and experience quickly became a huge asset to Ohm as we started to take on bigger web development projects. Before he was done with school, he quit his job at the restaurant and started working full-time. Together we've grown exponentially over the years and he is now our lead developer, trouble shooter, creative mind and confidant.

Where have you turned to find capital to grow your company and which institutions have provided it?
Financing and debt can be the tricky with a small company, we're avoiding taking out loans and overextending ourselves.

Name one lesson, idea, or mindset local entrepreneurs should take away from graffiti artists?
Graffiti is immediate and it's fast. That is the equivalent of a nimble business that it gets a product to the market quickly. A good idea can manifest quickly.

One of the big complaints around here is that there are far more entrepreneurs and start-ups than seed capital to invest in them. What advice would you give a creatively inclined person pursuing the start-up dream but who can't find the funding to get it off the ground?
It doesn't have to start with funding. You really need to build a team. It's more about finding people who share your ideals. As long as people have their heart in it, they will work for next to nothing and continue to encourage innovation. People who say 'I have this great idea and I need money for it', that's their first mistake. It's putting the cart before the horse. You need to go out there and innovate.

Signup for Email Alerts