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LOVELAND Technologies

1600 Clay St
Detroit, MI 48211

Jerry Paffendorf

What educational, entrepreneurial or business development programs, if any, have you taken advantage of?

Who was your first customer and where did you find them?
Rita J King in New York City, who I knew through my experience in the virtual world industry. I told her we were selling square inches of real and virtual land in Detroit for a dollar an inch and asked her, "How big can you make an inch?" She bought 1,000 inches/inchvested $1,000 right there and became mayor of our first microhood. So it goes!

We've leveled up from inches to city-scale with our interactive maps like WhyDontWeOwnThis and crowd-funding tools like Lemonade Detroit. Currently, we work on client projects in those domains and are looking for the right investors to help us grow our "Real Life Sim City" platform.

Where did you find your first employee?
I met Larry Sheradon on Twitter when I lived in San Francisco, we clicked, and became co-founders (along with Mary Lorene Carter who I met in Detroit).

Have you promoted an intern to employee status, and if so how many times have you done it?

Where have you turned to find capital to grow your company and which institutions have provided it?
We are funded through inchvestors, patrons, crowd funding, clients, and an angel investor.

What could local leaders do to help attract and retain more entrepreneurial young people to Metro Detroit?
Focus on the unique challenges and opportunities of the city of Detroit proper. Young people want to be in cities and they want to change the world. For a certain crowd, Detroit is every bit as desirable of a place to be than New York, San Francisco, etc. If you can change Detroit you actually can change the world, because with problems this tough, the solutions we roll out here will have to be some next level stuff.

What do you see in Metro Detroit that other people who live outside the area don't?
[drum roll...] The future, or a nice sized chunk of it.

What advice would you give to someone who was thinking about opening a business here?
Do it.

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