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University of Michigan
Ann Arbor, MI 48109

Jason Aubrey

What educational, entrepreneurial or business development programs, if any, have you taken advantage of?
We have used the resources at TechArb (the University of Michigan's Center of Entrepreneurship incubator program for student start-ups), Ann Arbor SPARK and the National Science Foundation.

Who was your first customer and where did you find them?
University of Michigan instructors.

Where did you find your first employee?
We found him at a U-M School of Information course called Interaction and Interface Design.

Have you promoted an intern to employee status, and if so how many times have you done it?
Yes, five times.

Where have you turned to find capital to grow your company and which institutions have provided it?
The University of Michigan and the National Science Foundation.

What could local leaders do to help attract and retain more entrepreneurial young people to Metro Detroit?
Identify talent, good ideas, focus less on business plans and planning and more on business models. The Midwest has venture capital firms popping up but they are not as risk taking as those out in Silicon Valley.

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