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Green Light Go Publicity

1511 Jarvis St
Suite 2
Ferndale, MI 48220

Janelle Rogers

What educational, entrepreneurial or business development programs, if any, have you taken advantage of?
A year ago, I took a sales seminar with Preston True of True Leadership. This was one of the most beneficial seminars which also had a direct impact on my business. Starting mid-April, I'll be meeting with a weekly group through True Leadership to help us all develop and grow our businesses through sales and management strategies.

I've also taken several social networking seminars sponsored by Oakland Community College and the Ferndale Chamber of Commerce. We also work out of Paper Street Motors which is a small business incubator. Andy Didorosi has also provided knowledge of small business opportunities to help strengthen the business. For 17 years, I've attended South by Southwest Music and Media Conference in Austin, Texas. As this is a music conference, many of the panels directly relate to the music industry today.

Who was your first customer and where did you find them?
My first customer was a Detroit band called Ethos. At the time I managed the band, but found that what I really loved was the publicity aspect of the business. As a result we evolved into a publicity firm, although I do manage one New York artist whose project goes under the name, Golden Bloom.

Where did you find your first employee?
My first employee came from the University of Michigan-Dearborn internship program.

Have you promoted an intern to employee status, and if so how many times have you done it?
Three of our interns have been hired as employees. I also have a great intern right now that I'm looking to hire as the budget affords it.

Where have you turned to find capital to grow your company and which institutions have provided it?
Much like the bands we represent, the company is completely financed by myself. This is done either through income generated directly from the company or additional portfolio investments. As a service based firm, for the most part we are able to grow pragmatically in line with the revenue growth of the business.

Name an idea, policy or mindset from elsewhere that you would like to see this region adopt?
I really like the community the Boston music scene is building. In particular. Michael J. Epstein and his wife, Sophia Cacciola, have contributed in several ways to establish a vibrant music community and support system for up-and-coming Boston artists. They try to see at least 2-3 local rock shows every week where they regularly record shows and posting video recaps on their blog. Additionally, they helped found Boston Band Crush, a local-only focused blog that helps shine a spotlight on great local artists, often giving bands their first reviews and press quotes. They've also been working to develop Launch Over, a company focused on helping to find licensing opportunities for Boston artists and to provide consultation on getting bands moving with some local traction. They're always happy to share their secrets with others in town because the way they see it, the more great bands rise out of Boston, the more people will look to Boston and see the wealth of great music germinating here. People who are competing with one another are missing the point and ultimately hurting themselves.

Like Boston, there is a wealth of Detroit musical talent here. If the community could come together, it would allow us to build a positive image of our music scene that could impact Detroit nationally as well. In our own way, we are trying to create a community with the bands we represent, by encouraging them to support the other bands on the roster, share their talents both musical and non-musical, and also their knowledge to the world at large. The collective mindset can always achieve more than a single mind can on its own.

What could local leaders do to help attract and retain more entrepreneurial young people to Metro Detroit?
When dealing with young entrepreneurs, it boils down to investment capital. Many young entrepreneurs do not have access to capital to launch their businesses and may not know where to access the capital they need. If the resources are available, they need to be better communicated. When I first launched my business, I attended a workshop through SCORE which highlighted the different aspects of running a business. Many young entrepreneurs aren't sure where to start and need the coaching it provides. Many of the resources are available, I just think a marketing campaign targeting young entrepreneurs. If Detroit could create something like TED, but focused on business in Michigan, it could be greatly beneficial.

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