Where do great ideas come from? For Eran Bashan, a casual conversation over Shabbat dinner four years ago evolved into both a new invention and a company to market it.
Because the Ann Arbor resident is known for his love of riddles and problems, that evening his friend, endocrinologist Israel Hodish, gave him a doozey to solve: Seek out a better way for diabetic patients to self-test their blood sugar and adjust their insulin levels.
Questions with Eran Bashan