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International Bancard

1239 Anderson Road
Clawson, MI 48017

David Hofer

What educational, entrepreneurial or business development programs have you taken advantage of?
I am a graduate of Michigan State University. I started out my career as an intern with J. Walter Thompson. I went on to manage the Buick account for McCann Worldgroup and formed a full-service global product commercialization firm and integrated marketing agency (Above All Marketing) before joining International Bancard. While running Above All Marketing, I was afforded the opportunity to lead several product innovation teams in service to client companies, like Audi, Panasonic, GMAC and Microsoft with contributions from people like Dean Kamen (DEKA Research) and Clay Christenson (famed author and Harvard Business Professor).

Who was your first customer and where did you find them?
Our founder and CEO, David Iafrate, signed Morry's Fine Jewelry as his first client that he found through local area networking.

Where did you find your first employee?
Iafrate used local newspaper recruitment ad where he found the first International Bancard employee.

Have you promoted an intern to employee status, and if so how many times have you done it?
Yes, we've promoted several who have been great contributors to International Bancard's growth.

Where have you turned to find capital to grow your company and which institutions have provided it?
We have several significant bank partners.

What are some of the advantages to doing business here?
Michiganders have a great work ethic and a can-do attitude.

If you could change one thing about this region, what would it be?
The never ending doom and gloom discussions in the news about the demise of manufacturing, the on-going automotive industry consolidation and the loss of jobs. There are other bright spots, industries and companies like ours that are growing and hiring great talent.

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