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Unitask Software

7 W Square Lake Road
Suite 110
Bloomfield Hills, MI 48302

Dale Royal

What educational, entrepreneurial or business development programs, if any, have you taken advantage of?
The 21st Century Job Fund through Automation Alley.

Who was your first customer and where did you find them?
Our first US based customer was Marvel Electronics, a large electronics solutions provider in California. We identified and engaged the customer through a direct sales campaign centered on an email campaign targeting existing customers of the Oracle E-Business Application Suite

Where did you find your first employee?
Our first employee came to us from Oracle Corporation.

Have you promoted an intern to employee status, and if so how many times have you done it?
Yes, most recently we have utilized the skills and talents of an outside contractor for our marketing and messaging needs. Her work was exemplary which lead us to bring her into the company in a full time role and give her the responsibility for our marketing and messaging efforts.

Where have you turned to find capital to grow your company and which institutions have provided it?
Unitask is funded by Early Stage Venture Partners in Cleveland Ohio, as well as Draper Triangle Ventures, a member of the Draper Jurvetson investment network. Most recently Automation Alley has provided funding as we have relocated our headquarters operations to Michigan.

What are some of the advantages to doing business here?
Michigan provides a rich talent base that is eager to engage and deliver advanced technology solutions. This talent base is available and effective in delivering timely solutions that provide incredible quality and thoroughness.

What do you see in Metro Detroit that other people who live outside the area don't?
Passion. The people of SE Michigan are passionate about success. We have all been kicked around by the national media for so long, this group is now focused and passionate about proving that we can rebound, that we can not only prosper, but we can once again take a leadership position. It is that passion which we look to incorporate into our company culture and build on as we continue our growth.

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