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Founders

Company

CupofZup

Detroit, MI 48226

Cyndi Lareau

What educational, entrepreneurial or business development programs, if any, have you taken advantage of?
So far, I haven’t taken advantage of any programs, but I have sought the advice of the many leaders and business owners within the Rock Ventures family of companies, who I am fortunate to be surrounded by on a daily basis.
 
Who was your first customer and where did you find them?
I started sending the emails to a team of about 12 people at work. Word of mouth helped the company grow from there.
 
Name an idea, policy or mindset from elsewhere that you would like to see this region adopt?
I'd love to see the technology of the M1 Rail on Woodward come to fruition; the one they have in Minneapolis is phenomenal. It would really help to connect places like Midtown, New Center and Downtown and make it easier for the many companies to collaborate and make Detroit a more vibrant urban core for the growing number of high tech companies and their professionals to live, work and play.
 
What could local leaders do to help attract and retain more entrepreneurial young people to Metro Detroit?
Continue to encourage and feed the creative ideas from everyone who chooses to make a thumbprint in the foundation of the city.
 
Where have you turned to find capital to grow your company and which institutions have provided it?
We have yet to seek additional capital, but it’s good to know there are opportunities with local venture capitalists like Detroit Venture Partners.

What are some of the advantages to doing business here?
There are so many resources that are thirsting for new ideas and people to breathe life into the city unlike anywhere else. A little idea can make a huge impact and I think that’s been proven in just the last couple of years.

If you could change one thing about this region, what would it be?
I would say it’s reputation, but I think we are well on our way to changing that.

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