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Founders

Company

Hard Luck Candy

St. Clair Shores, MI 48081

Chris George

Where did you find your first employee?
All of our employees at this time are founding members or investors in the company. Being a small start-up, we have invested our own time and expertise in order to get the business of the ground with as little expense as possible. We do anticipate that we will need to hire additional employees over the course of the next year as we continue to grow and expand.

What are some of the advantages to doing business here?
A big advantage to being a Michigan based business is the strong local support we have received throughout the state. A lot of consumers and liquor retailers have tried our vodkas because they want to support Michigan companies. Once they try it they are excited about the product and want to be ambassadors for the brand which has created a lot of word of mouth for us. Another advantage has been the growing number of other start-up liquor brands in Michigan. We have been able to share ideas amongst each other and refer one another to vendors which we've had good experiences with.

What advice would you give to someone who was thinking about opening a business here?
To take advantage of the relationships that can be formed with other Michigan businesses. We have gained a great deal through cooperative relationships with others in our industry.

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