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3290 W Big Beaver Road
Suite 425B
Troy, MI 48084

Brian Eisenberg

Who was your first customer and where did you find them?
Following the launch of FamilySignal, we focused on southwest Michigan as a way to provide our early adopters with the best experience possible. We have partnered with local charities and community organizations as a way to both reach parents, as well as a way to give back to the community. Many of our initial subscribers have come as a result of these programs. Through this partnership, we donate a portion of our revenue back into the community, to help fund various school and outreach programs.

Where did you find your first employee?
Our history actually goes back almost three years, when Matthew Fanto, Brian Eisenberg, Matthew Warner, and Brandon Gheen founded Aegis Data Security, a firm specializing in data encryption and enterprise security. During that time, we began research in natural language processing, and started building the foundation of the FamilySignal platform.

Where have you turned to find capital to grow your company and which institutions have provided it?
We are privately funded.

What are some of the advantages to doing business here?
Michigan has some of the best universities in the nation, and a workforce that created one of the biggest industries in the world. There is a wealth of talent and resources along with a growing community of start-ups.

If you could change one thing about this region, what would it be?
One of the ways Michigan will recover is through our investments in technology and small business. We would like to see more support for early stage startups through incubators, venture capital firms, and tax incentives.

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