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New Eagle


Rich Swortzel

Rich Swortzel is the co-founder of New Eagle, a Ypsilanti-based startup that focuses on new automotive technology.

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New Eagle is a mechatronic controls solutions provider, offering tools, products, service and sales.


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New Eagle hires 10 in Ypsilanti, plans to double staff

If there was a recession going on, New Eagle largely missed it if it experienced it at all. The Ypsilanti-based company has watched its orders and staff grow recently and expects to double in size within the next year.New Eagle specializes in creating electronic control modules (think of the computer systems that help make your car run) for hybrids and their supporting engineering services. It is continuing to grow sales of its core products and expand into specialty parts."We've experienced continual orders," says Rich Swortzel, founder and president of New Eagle. "That's a good indicator because people are still investing in new technology."Rich and Mickey Swortzel started New Eagle two years ago when the company they worked for (MotoTron) was acquired and moved many of its operations to Colorado. The Swortzels stayed and brought the MotoHawk, New Eagle's principal product, to the market. "This year has been good to us and next year should be good to us," Swortzel says.Powertrain Integration powertrainintegration.com is also investing $2 million into New Eagle. The Madison Heights-based automotive supplies for niche vehicles is contracting with New Eagle to generate a unique software code for use in an automotive engine control module. The $2 million will be used to commercialize the only large-bore, spark-ignited engine available to the on-highway market.Source: Rich Swortzel, founder and president of New EagleWriter: Jon ZemkeRead more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com. read on…
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