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2000 Town Center
Suite 1300
Southfield, MI 48075

Detroit Trading Company


Pete Bonner

Pete Bonner is one of the first people to sell cars over the Internet and is now a co-founder with the Detroit Trading Company.

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The Southfield-based business developed a technology that gathered, analyzed, and organized Internet sales leads for car dealers. Prior to 2008, the six-year-old company sold them on an open exchange. After the financial markets collapsed and credit lines froze, its good subprime leads were no longer in demand. The company then switched to selling its best leads with the best credit scores to dealer groups who signed on for the service.

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