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Visual Components prepares for North American push this year

Visual Components was founded by a combination of Europeans and Americans, and the manufacturing software provider has been taking on those markets in that order.

The Finland-based company, with North American operations in Orion, provides digital manufacturing software solutions for manufacturers in everything from the aerospace to automotive segments. It spent the first few years of its life penetrating the European and Asian markets, holding off on North America when its manufacturing base was shrinking. Now the company is taking aim at the U.S. markets as they recover this year.

"There will be an opening once an awareness is established in the Big 5," says Robert Axtman, executive director of North American business development for Visual Components. "I am including Toyota and Honda there."

Visual Components technology allows manufacturers to handle large, complex data files when creating simulations of how line work should progress. Traditional software often shows just one line of a factory floor. Visual Components software allows a manufacturer to simulate what goes on in an entire factory.

"This is a way to prevent as many errors as possible, producing up-front cost savings," says Axtman, who is running the Orion office with Scott Walter. The office currently employs three of the company's 20 staffers, but hopes to hire another 5-10 people this year as it enters the North American market.

Source: Robert Axtman, executive director of North American business development for Visual Components
Writer: Jon Zemke
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  • Visual Components
    Orion, MI 48359 Website
    Visual Components is a world leading 3D manufacturing simulation and visualization specialist. Visual Components offers machine builders, system integrators and companies a simple, quick and highly cost effective way to build and simulate their total ...