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M@dison Building-based Savorfull capitalizes on free-from market

Stacy Goldberg worked as a nutritional consultant before noticing the emergence of the free-from market for food, a niche of consumable products that are free of things like nuts or gluten for people with restrictive diets.

That prompted her to start Savorfull, an Internet start-up that helps connect people with restrictive diets (such as those with peanut allergies or who are gluten intolerant) with a broad range of foods and drinks they can enjoy.

"The market for free-from foods is growing exponentially," says Stacy Goldberg, founder & CEO of Savorfull. "The number of patients I had with restrictive diets was also growing."

Golberg launched Savorfull in February and now oversees a team of five employees and two interns inside the M@dison Building in downtown Detroit. The company is set to launch publicly in August and will provide a web platform for people to purchase healthy fods and trade tips on how live life to the fullest with restrictive diets.
 
"We're not a full-service grocery store," Goldberg says. "We know there are a lot of choices out there so we make it less overwhelming. We're trying to build a community. We want people sharing information and choices. We have a big social media component built it."

Source: Stacy Goldberg, founder & CEO of Savorfull
Writer: Jon Zemke
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Related Company

  • Savorfull
    3031 W Grand Blvd
    Suite 425
    Detroit, MI 48202 Website
    Savorfull is an Internet company that connects people with restrictive diets to food they can eat and people who can share information with them. It is based in downtown Detroit.

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