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RingSide Creative adds 6 positions, diversifies clientele

Diversification. It's the new gospel of doing business in Detroit, and one that RingSide Creative is vocalizing today to keep the fat lady quiet.

The Oak Park-based firm specializes in producing creative content for a broad range of media these days, specifically for ad agencies. Where big accounts from large corporations once served as the firm's bread and butter, Ringside has broadened its client list with more small firms. It's also looking to take in more work from outside of southeast Michigan.

"We're really focusing on these areas to solidify our business," says Sara Gouin, marketing & branding director for RingSide Creative.

That has allowed RingSide Creative to expand its staff to 70 employees and a few interns and independent contractors. That's up from an employee base of 65 people in late 2009. Gouin expects the company to continue to add staff this year as it focuses on diversification.

Source: Sara Gouin, marketing & branding director for RingSide Creative
Writer: Jon Zemke
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  • RingSide Creative
    Oak Park, MI 48237 Website
    RingSide Creative is an intergrated media studio that is based in Oak Park.