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PublicCity PR hires, lands client a Today Show spot

Friday, October 01, 2010

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The first year PublicCity PR got its feet underneath it, signing clients. In its second year the firm started hiring. Next? The budding boutique public relations firm hopes to keep signing and hiring and find some space for a permanent office, but it's trying to keep growth in check.

"I don't see it as a 20-40 person operation," says Jason Brown, principal and founder of Berkley-based PublicCity PR. "I see it as a 4-6 person operation that does a great job of serving our clients."

Brown, a former journalist, started the company in 2008, signing a number of local clients looking for public relations services without the high premiums of the big PR agencies. He now has doubled his client base to 20 and hired a full- and a part-time employee to help him handle the workload. He hopes to hire another 1-2 people over the next year.

Those companies, all Metro Detroit-based, range from Hard Luck Candy (St. Clair Shores) to Assets International (Southfield). The firm handles mostly local media work, but has been able to snag some national attention for Rochester-based Bandals, which was recently featured on the Today Show in July.

"Just because we're small doesn't mean we can't go after the big national media outlets," Brown says.

Source: Jason Brown, principal and founder of PublicCity PR
Writer: Jon Zemke

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