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Silicon Valley's NVIDIA opens tech center in Ann Arbor

NVIDIA, a Silicon Valley-based corporation, is opening a technology center in Ann Arbor so it can maximize its proximity to Michigan's automotive and technology centers.

NVIDIA's Ann Arbor office will focus on software technology in the automotive industry, such as navigation and infotainment applications. The new space will provide the company access to the automotive hub in Metro Detroit while also putting it next door to the plethora of tech start-ups in Ann Arbor.

"We're focused on bringing more innovation to the automotive industry," says Danny Shapiro, director of automotive for NVIDIA. He adds that his firm sees Ann Arbor as "a hub where a lot of technology innovation is taking place."

The firm's Ann Arbor office currently has six people. Shapiro expects that number to climb as significantly within the next year. The staff will include both hardware and software engineers, business development professionals and marketeers.

"We will be 20 strong (in the near future)," Shapiro says.

Source: Danny Shapiro, director of automotive for NVIDIA
Writer: Jon Zemke
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