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Big data in automotive industry fuels growth at NITS Solutions

NITS Solutions is experiencing a growth spurt thanks to a bump in big data usage by automotive firms.

The Novi-based firm provides data analytics marketing solutions that help customers better capture and understand data related to key performance indicators. It then helps the clients leverage that data to improve their marketing.

The 7-year-old firm has made its biggest inroads in the automotive industry in recent years. NITS Solutions grew its revenue by 200 percent last year, thanks primarily to growth in the automotive sector. When it started, it had one OEM as a client. Today it has three.

"There is a huge demand in automotive," says Neetu Seth, founder of NITS Solutions.

That’s enabling NITS Solutions to go on a hiring spree. The firm has hired 10 people over the last year, expanding its staff to 30 employees. It’s looking to hire another 15 right now in a variety of technical positions, such as business analyst, program manager, and project manager.

"We hope to be at 50 people by December," Seth says.

To make room for all of those new people, NITS Solutions is doubling its office space to 10,000 square feet.

"We are building out a new space for our marketing and product development teams," Seth says.

And Seth expects to keep growing. While there is still some headroom for growth in automotive NITS Solutions sees opportunities for more growth in other industries.

"We want to tap into retail and education," Seth says. "We want to bring them big data solutions they can use."
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