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M Den's flagship State St store expands to XL size

M Den's flagship store, adjacent to the University of Michigan's campus, is taking over the retail space once occupied by La Mersa Meditterean Cuisine. The store already occupied most of the building at the 300 block of South State Street. Taking over the former restaurant space, 301 S State, will complete its occupation of the entire structure.

"The only thing we didn’t have is the downstairs of 301," says Scott Hirth, co-owner of M Den.

The boutique retailer that specializes in University of Michigan apparel will turn 40 years old next year. It currently employs 125 people (which doubles in size during football season) after hiring 20-plus people over the last year. It currently has six brick-and-mortar stores after opening its sixth last August. It also has 12 retail locations inside University of Michigan athletic facilities during games, like Michigan Stadium.

M Den is currently working on the build out of the expansion of its flagship store, which it hopes to open in time for the Ann Arbor Art Fair later this summer.

"We are going to use it for an expanded women's and children's sections," Hirth says.

Source: Scott Hirth, co-owner of M Den
Writer: Jon Zemke
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