| Follow Us: Facebook Twitter

News

First scooters set to roll off Mahindra GenZe’s line this year

Ann Arbor's Mahindra GenZe is gearing up to produce its first scooters this year.

Mahindra GenZe is a division of an Indian-based scooter manufacturer, Mahindra and Mahindra. It opened a regional technical center in Ann Arbor to design scooters to sell in North America three years ago. Its manufacturing facility followed a little more than a year ago. The first scooters are set to roll off the assembly line later this summer.

"We are kicking out our last pre-production prototypes," says Terence Duncan, head of product management at Mahindra GenZe. "All of the engineering work is done."

The electric scooter is sleek and simple, focused on the needs of urban commuters looking for a convenient transportation option that works well in densely populated areas. The scooter comes with a 7-inch touchscreen monitor built into the handlebars and plugs into normal electric outlets to charge its lithium-ion battery. Check out a video on it here.

"Our monthly numbers will be very low at the start," Duncan says. "We will increase our output gradually. By the end of the year we hope to be at 3,000."

Mahindra GenZe currently employs a staff of 35 people in Ann Arbor. It has hired a dozen people over the last year in mostly white collar positions. It is also looking to hire another six people who specialize in assembly, electrical engineering, and project management.

That staff is not only working on the company's scooter but widening its product portfolio. The company is currently experimenting with electric bicycles that it is looking to produce in Ann Arbor, too.

"We are building prototypes for them," Duncan says.

Source: Terence Duncan, head of product management at Mahindra GenZe
Writer: Jon Zemke
Signup for Email Alerts
Signup for Email Alerts

Related Company

  • Mahindra GenZe
    1901 E. Ellsworth Road
    Ann Arbor, MI 48108 Website
    Mahindra GenZe is an India-based scooter company that is expanding its office in the Ann Arbor area.