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Demand, staff grow for Ann Arbor start-up Locavorious

Locavorious, the start-up that specializes in keeping local produce local, is continuing its growth spurt this year. So much so that the three-year-old Ann Arbor-based firm is considering whether to tap the brakes a little bit as the demand for its services increases, along with its staff.

"We've grown every year," says Rena Basch, owner of Locavorious. "We've basically had 50-percent growth every year. I want to keep growing but I want to slow down a little bit. I don't want to lose track of quality."

Locavorious partners with local farms to freeze fresh produce and keep it in a community freezer. It then sells that produce on a subscription basis. The idea is to capture produce at its peak freshness and then save it for locavores who would rather eat Michigan-grown vegetables than those trucked up from the other side of North America or beyond.

Locavorious has grown from 70 subscribers at the outset to 250 last year and a projected 300 this year. Several of its products are also available at the People's Food Co-op. Last year the company preserved over 10,000 pounds of food from 34 local farms. This year, Basch expects to hit more than 12,000 pounds of local food. The firm's team has gone from four people last year to seven this year.

"We feed right into the things that are important to people in Michigan," Basch says. "Local food is still really hot right now."

Source: Rena Basch, owner of Locavorious
Writer: Jon Zemke
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Related Company

  • Locavorious
    4260 Shetland Dr
    Ann Arbor, MI 48105 Website
    Locavorious freezes locally grown fruits & veggies, enabling folks in the greater Ann Arbor, Ypsilanti area to eat local year round.