A couple of former corporate executives who specialize in branding are launching their own boutique marketing agency in Ann Arbor called
Lingo Definition + Design
Scott Hauman and Kyle Feliks, who have worked for the likes of Coca-Cola and Ben & Jerry's, have grown the downtown Ann Arbor-based company's team to four full-time and three part-time employees, along with an intern. That team specializes in brand development and deployment for innovative start-ups.
"There really wasn't a true branding firm in this area that was serving innovative companies," Hauman says.
The company now has a dozen consistent clients and is looking to hire a brand strategist, brand design and a couple of project managers. Hauman says the early success of his company has told him taking the leap into entrepreneurship "was the best decision we ever made," adding he and Feliks "should have made it years ago."
"In terms of our growth, we have exceeded our expectations," Hauman says. "We are very happy with that. We didn't intend to have an office yet, but we have one now."
He adds that he would like to have a staff of 10-15 people within the next year. The company is also looking at opening offices in both Detroit and Grand Rapids.
Source: Scott Hauman, co-founder & chief brand strategist for Lingo Definition + Design
Writer: Jon Zemke