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Intellitrends adds 10 new clients, grows staff

Intellitrends has been doing its homework and it's starting to show on the Clarkston-based company's bottom line.

Intellitrends has added 10 new customers over the last year. Most of those came from the food industry, such as Biggby Coffee and Bagger Dave's. This allowed for the hiring of three people over the last year, expanding its staff to 10 employees, a stable of independent contractors, and a few summer interns.

The market research firm also creates market strategies for its clients. The idea is to help these businesses become better focused on their customers' wants and needs.

"We answer the 'So what?'" says Keith Stone, executive vice president of Intellitrends. "So what does it mean at the end of the day?"

The firm has found an increasing demand for its services as businesses look to maximize revenue streams in tough economic times. Stone expects that demand to grow even as the economy improves. He anticipates adding new clients, expanding existing customer relationships, and creating a few new jobs in 2011.

Source: Keith Stone, executive vice president of Intellitrends
Writer: Jon Zemke
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  • Intellitrends
    8031 M-15
    Suite 120
    Clarkston , MI 48348 Website
    Intellitrends is a international market research firm that works closely with clients to achieve continuous competitive advantage through decision-focused, quality-driven market research that provides a fact-based foundation.