, the recent University of Michigan graduate who last year launched a social media campaign to be hired as U-M's new social media director? Derek Mehraban remembers. And although Blackwell didn't get the job, she did land one with Mehraban's firm, Ingenex Digital Marketing
The downtown Ann Arbor-based Internet marketing firm has experienced some steady growth thanks to its expansion into social media work. The 6-year-old company has hired three people over the last year, including Blackwell who is heading up the firm's social media efforts.
"The clients just love her," Mehraban says
. "Our social media work has really increased. That was a big stride we took in one direction."
Ingenex Digital Marketing
is also launching a buzz tour, featuring a restored 1972 VW camping bus. The Digital Bus will come with Wi-Fi and a number of other digital technology options and tour across Michigan and beyond.
"We're going to go on a summer tour of Ann Arbor, Detroit and perhaps New York," Mehraban says. "It's all part of our plan to create buzz."
Source: Derek Mehraban, CEO of Ingenex Digital Marketing
Writer: Jon Zemke